Nashville Web Design

Healthcare Web Design Services

Healthcare web design is one of many services offered by Nashville Web Design. It involves a process of five phases, including the initial consultation, the presentation of a web design, the build of the website, editing and revising the website, and launching the website.

Healthcare Web Design Process

There are five phases of designing and building a website for healthcare professionals and practices. Whether you’re a general practitioner, dentist, plastic surgeon, physical therapist, or optometrist, below you’ll find a description of each phase and the details of what is involved in creating a beautiful website that suits your needs. 

Web Design Consultation

The web design consultation is where we gather information about you as a healthcare professional, your practice, your target audience (the patients you serve), as well as the areas you serve. This consultation will then move forward to learning about your specific taste. We ask you for examples of websites that you like and find out what you like about those websites so that we can create a design that meets the level of aesthetic that you’re looking for. 

 

Our initial consultation will help us determine the type of fonts to use, the size of the fonts, the layout and navigation of the website, and what types of imagery to use. For example, an ophthalmologist may want a website with large typography to ensure potential patients can read the site and navigate easily. Meanwhile, a cosmetic surgeon may prefer a thin, elegant font to communicate with aesthetics. With the information gathered, we can move on to creating a design.

Website Design For Medical Industry

A design by definition is an art form that plans and arranges something meant to be built (i.e. your website). Because design is subjective, we use the information gathered from the initial consultation to produce a look and feel that would accommodate the needs of healthcare professionals, as well as the needs of their patients.

Our team of professional designers works diligently to produce a concept that will shock and awe our clients.
In some cases, we may also design or redesign a logo to create a cohesive web design for doctors and healthcare professionals. 

Our initial design will include elements of websites that you’ve referenced, as well as the types of photos that you’d like to see on your new site. Our initial consultation will help us determine the type of fonts to use, the size of the fonts, the layout and navigation of the website, and what types of imagery to use. For example, an ophthalmologist may want a website with large typography to ensure potential patients can read the site and navigate easily. Meanwhile, a cosmetic surgeon may prefer a thin, elegant font to communicate with aesthetics. With the information gathered, we can move on to creating a design.

Building Websites For Healthcare Industry

There are several ways that a website can be built. Websites can be coded from scratch in HTML, or they can be built on platforms such as WordPress, Joomla, Drupal, React, Webflow, and several others (Content Management Systems). 

 

Across the internet, 43.1% of all websites are built on the WordPress platform. It is the most popular content management system available, and the first choice for 85% of doctors and healthcare professionals. Because of this, Nashville Web Design primarily focuses on building sites with the WordPress CMS.

Writing Content for a New Healthcare Website

Part of building a website includes adding written content. In some cases, our healthcare clients will provide us with the content needed to build a website. However, in other cases, clients will sometimes request that our staff write the content for them. Our web team will research your particular area of practice to create content that communicates to your target audience and represents you as a healthcare practitioner.

Website Edits & Revisions

As we approach the launch of the website, we review your new site with you. We’ll be going through the various pages of the site with you, discussing elements that could help you reach your target audience, and taking note of anything you’d like changed. 

 

In most cases, our initial consultation will mitigate the number of revisions needed toward the end of the web design process. Some web designs will result in an average of 1-3 revisions. These edits are usually regarding written content or images on the site, as well as last-minute changes that our clients request.

Website Launch

The final phase of web design and development of your website is the launch. This involves connecting your website address (your domain) to your web hosting, ensuring that all web forms are working, adding an additional layer of security to your site, and turning over access to the site. We follow a fifteen-point checklist for every launch to ensure that there are no errors left behind.

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Best Healthcare Websites

The best healthcare websites include ADA compliance, optimization for search engines, speed for better user engagement, content that reads well, calls to action, and visual appeal. These are the elements that Nashville Web Design includes in all the websites that we build. Take a look at some of our work below.