Nashville Web Design

Google Search Optimization

Google dominates the search engine market. Roughly 88% of all internet searches in the United States are done on Google(1).

 

The volume of searches performed by internet users on Google is staggering — 1.2 trillion searches per year (that’s 3.5 billion per day).

With 271 million people in the United States — more than 80% of the population — using Google (as of April 2021), chances are your target customers are searching for your products and services on their platform.

There are two main ways to tap into this resource to drive traffic to your website:

  1. Pay for ads. The average cost for each click you get on a Google Ad is $1–2, but can go much higher for competitive keywords. That means for every 1000 visitors you get to your website from running these ads, you’ll typically pay $1000–2000 or more. If you get a sale from 10% of these visitors, your cost of acquisition per customer is $100–200 or more. There is also an additional recurring cost to managing your ads.
  2. Optimize your website to rank well in the search results for your target keywords, which makes your website visible to people searching for your products and services. While there is an initial and recurring maintenance cost to keeping your website optimized for ranking well, it tends to be a fraction of the cost of running paid ads. And all the visitors you get from this search traffic are free (i.e. you don’t pay anything per click). Additionally, search traffic tends to be high quality and more likely to convert to sales because these visitors are already searching for your products and services on their own when they discover your website on Google.

Option #2 tends to be most cost-effective for many small business owners who don’t have a huge budget for running ads. And even if you are running ads, you can increase your overall website traffic and lead generation/purchases by supplementing your advertising strategy with search engine optimization.

Unlock Your Website's Potential Today! Elevate Your Online Presence with Expert Google Search Optimization.

Contact Us for Tailored Strategies and Dominate the Search Results!

At Nashville Web Design, we specialize in SEO. We have one of the top SEO experts in the country. Our clients confirm it…

Andrew McCord
Andrew McCord
Ad Specialist at BlitzMetrics
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Erick is one of the smartest and calmest individuals I know, he taught me for well over a year and carefully helped me as I built my business. I would not be where I am today without his guidance and honesty. He was there for me, he answered every question, even though it didn't benefit him directly and that's what makes him special. He truly cares for his employees, his clients, and his company. He always had a calm demeanor even when I was stressing him out with my issues. He is one of the greats for his Niche and couldn't be more proud to have learned from him.
Matt Kellogg
Matt Kellogg
Google Partner
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Erick is one of the most knowledgeable and effective SEO experts I have ever met. He's very passionate about his work and the results that he gets, and he really puts a lot of care into every detail of what he does. I appreciate everything we've been able to do together and I wanted to take a moment to recommend his services to anybody else looking for SEO. He was there for me, he answered every question, even though it didn't benefit him directly and that's what makes him special. He truly cares for his employees, his clients, and his company. He always had a calm demeanor even when I was stressing him out with my issues. He is one of the greats for his Niche and couldn't be more proud to have learned from him.
Rashad "Chirag" Sharma
Rashad "Chirag" Sharma
Businessman with Expertise in Marketing & Sales
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Erickis a true innovator and professional in his field. He has brought in an endless amount of revenue and customers to every single business and client he has helped. As an expert in search engine optimization myself, I can say without a doubt what separates the 99% from the 1% is an ability to adapt to Google’s ever-changing algorithm; a job that is difficult but one that he does better than almost anyone. If you want the job done right you want Erick.He was there for me, he answered every question, even though it didn't benefit him directly and that's what makes him special. He truly cares for his employees, his clients, and his company. He always had a calm demeanor even when I was stressing him out with my issues. He is one of the greats for his Niche and couldn't be more proud to have learned from him.
Jeffrey Libby
Jeffrey Libby
Owner and CEO at Blue Wing Ads
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Wow! Erick is a top-notch marketer and an amazing web designer! What can I say that hasn't already been said? He's getting real results while other marketers are only making promises. He has websites at the top of Google. He has sample designs. He has everything I would ever want as a prospective buyer of SEO and web design services. I would highly recommend him!
Oscar Fernandez
Oscar Fernandez
Digital Media Marketing Expert
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Erick is an incredible web designer and an incredible SEO expert. His results are phenomenal and it's no surprise he's a leader in the industry. I'm grateful for the experience I've had.
Michael Westberry
Michael Westberry
Account Manager at Wildfire Marketing
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Erick can design a website like no other. I couldn't believe the results that he's getting! His SEO is on point and his design is phenomenal! He always had a calm demeanor even when I was stressing him out with my issues. He is one of the greats for his Niche and couldn't be more proud to have learned from him.