18 Oct Website Revamping & Redesign in Nashville
Do you really need to revamp your website?
If you are reading this article, you are probably wondering if you should revamp your existing website.
In this article, you will find out a few key factors that strongly suggest that revamping your existing website is in your best interest.
1) Mobile Responsiveness
Did you recently check your website analytics and realize that upwards of 50% to 70% of your total traffic is actually coming from a mobile device?
If you did, you observed correctly. According to StatCounter, 51.3% of internet users worldwide operate mobile and tablet devices, while 48.7% use desktops. This trend is going to continue moving forward. According to Google, mobile searches have surpassed desktop since 2015.
The second factor you need to know about mobile responsiveness is: Mobile First Indexing.
In 2016, Google introduced the Mobile first indexing as a response to the rise of mobile searches. In short, if your website is not mobile responsive, it would mean that your website will not be ranking well in the Search Engine Results Page (SERP) as compared with your competitors who have a mobile responsive website.
So what does this mean for you?
With the increase in mobile searches, if your website is not mobile responsive, that would mean that your website will not be ranking well in the SERP for searches done from mobile devices. This would decrease traffic to your website and hit your bottom line directly.
So improving the mobile experience for your website is one single factor alone you should consider to revamp your website.
But if you are not convinced, please read on.
2) First Impression
According to research done, it only takes 0.05 seconds for you to make a good impression to your website visitor. This will influence whether they will stay on your website or leave. This research has been confirmed by Google who states that it may take less than 0.017 seconds for users to form an opinion of your website.
The faster people leave your website without interacting with the contents that you want them to see, the higher your bounce rate and the lower chances that you will have to convert these visitors to become your customers.
The longer time we can keep the attention of the visitors on your website, the more opportunity we are giving them to interact with our brand, learn more about us, the products and services that we are offering, and finally, to drive them towards taking an action, whether it is to buy something, or to get in touch and inquire about our products and services.
If your website is poorly design and not visually appealing, you will lose these visitors even before they have a chance to look at your great offerings. You may be offering the best products and services at the best possible price. But what’s the use, if not one is staying on your website to see them?
According to Sweor, 38% of your visitors will stop engaging with your website if the contents or layout are unattractive. They would move on to the next website, which belongs to your competitors. Are you losing market share because your website looks like it was designed in 2010?
A small investment into revamping your website is an investment that will pay for itself in terms of higher engagement and subsequent conversion of your website traffic into leads and prospects.
3) Credibility & Branding
According to Sweor, 75% of consumer would judge the credibility of your business based on your web design.
So here are my questions to you; is your website helping you to increase your credibility and trust in the industry, making you stand out amongst your competitors? Or is it impeding you and causing you to lose customer instead?
In the world of internet marketing, a small business with a well built and professional website can and often do steal customers away from big and establish businesses with an outdated website.
Unlike the offline world, visitors in the online world can not judge your business based on your business premises or your factory. They can only judge your company based on the most prized assets that you have online – that is your website.
Even if you are a small fish in a big pond, you can make yourself appear bigger than you are in the online world with a professionally built website and win more customers than your more established counterpart who has a poor and outdated website.
The benefits of revamping your website is obvious and it is an investment that pays off for itself in the medium term. Your old and outdated website is causing you to lose your online audience to your competitors and hitting your bottom line directly.
By investing into a newly revamped professional website, you will begin to increase the credibility and trust in your business and increase the engagement on your website which will both translate into more leads and prospects for your business.
Furthermore, by making sure that your website is compliant with Google’s Mobile-First Indexing will ensure that you are positioned to take advantage of the rising trend of mobile searches in the search engine.
We offer free website audit for your existing website. Get in touch today for a free consultation.
Special thanks to our friends at The Ultimate Webmaster for their help in research and compilation of this article!