22 Apr Law Firm Web Design Benefits
Every law firm wants to attract clients and retain the existing ones. There are several different strategies that have been used over the years to achieve this. Some of the traditional methods used include yellow pages, billboard advertisement, newspaper ads, postcard mailers and many more. The truth is that these methods are gradually becoming outdated and ineffective. For instance, a phone book can’t be relied on as a means to get leads in the same way that it used to. Newspaper ads are also becoming antiquated and generate far less revenue for companies than what they used to. Today our society heavily relies on the internet to find businesses and make purchases. Your solution to legal leads is really online, and that’s where the importance of having a website for your law firm comes in. Consider Nashville Web Design by Zing for your attorney web design.
Some Benefits to Legal Web Design
Let’s take a look at some of the benefits to having a website for your law firm. For starters, a website is very important for your law firm because it gives it a professional image. Showcasing your recognition, services, attention in the media etc., may add trust and credibility to your firm. People in every city of every state are using the internet to search for services which they need, which of course includes legal services. With that in mind, making a good first impression with a website is vital in your online success. A well designed website can attract a lot of attention that converts into clients. Stick with a company that knows what they’re doing (preferably a company that has experience in both web design and marketing so that their design efforts are focused on both a great user experience and conversions). An amateur website can be a put off. You should therefore make sure that your law firm website is designed by experts in law firm web design.
As mentioned above, a website makes it easy for customers to find your law firm. With the increasing rate of people using search engines to find services they need, law firms using quality web design and SEO are gaining the most attention. We focus on designing a quality website that you can be proud of, while also optimizing your website so that it will appear when people are seeking out your services.
A website also gives home base to your social networking. Social networking involves the use of social media sites such as Facebook, Twitter, LinkedIn, YouTube and many more to share information and communicate in general. Social networking sites enable you to post a link to your law firm website. You can maximize your marketing efforts by linking several social media profiles to your website while posting regularly. If you don’t have a website, you can’t really achieve this. Traditional marketing methods (or hard-copy marketing such as postcards, door hangers, newspaper ads etc.) can’t accomplish the same. One post on Twitter can reach 1,000 people and cost you nothing, while 1,000 post cards could cost you a significant amount of money. Traditional marketing methods are gradually becoming obsolete.
Yet another basic benefit of having a website for your law firm is that you may have the capability to interact with your clients. A website gives room for clients to post questions about your services and also write reviews depending on their level of satisfaction with your legal services. You will be able to view their questions and respond accordingly. This kind of interaction will help to build client’s trust in your law firm. In addition, it will help to build a good reputation for your company thus encouraging more customers.
Websites can be customized to your needs. In the case of an unfortunate disaster in your local area, you can immediately write a page to target the market affected by that disaster. This can’t be said for a billboard or newspaper ad. With our lawyer web design, we ensure that your website is built on an easy to use platform so that just about anybody in your office may customize the website to accommodate your needs. If you don’t have anybody at your office who you want to do this type of thing, our company provides continuing services to ensure that your law firm website is always kept up to date with the latest additions.
Have you ever had a missed call that resulted in a potential client choosing another firm? Getting a law firm website could help you book potential client appointments online. How would you like for your secretary to receive notifications instantly upon receipt of a request for an appointment online? This reduces the potential risk of losing clients, while also maximizing the possibility of gaining clients.
Furthermore, a website gives you the opportunity to convey unlimited amount of information to your prospects as compared to traditional methods like newspaper ads. In a newspaper advertisement, space is limited. This also limits your content. But when you have a website for your law firm, you can provide as much content as you desire. Most of the questions that they might want to ask you will have been answered from the information provided. A website will also allow you to tell people about the information you have in store for them and when they should expect it. You can also communicate any changes in your law firm so that they stay updated.
I want to emphasize here that a website is a cheaper way of promoting your legal services to customers. Unlike traditional methods like newspaper ad which is costly, you will not be required to pay for anything when posting information on your law firm website to promote your business. It is absolutely free. All you need to do is to pay a small fee to the company providing web hosting service and continue enjoying the benefits of a website. Our company would help you from start to finish in ensuring that your law firm website is fully set up and ready for you.
A Brief Summary of your Attorney Website Benefits
The benefits of having a lawyer website are numerous when compared to some of the traditional and older methods of marketing. Although postcard mailers, billboards and commercials will usually yield a return, technology is only expanding faster and faster. Search engine optimization is estimated to generate over 80 billion dollars by 2020 because of the fact that more and more people are turning to the internet to find services.
Creating a professional image of your law firm through web design isn’t a new trend. It might have been considered a new trend 10 years ago. Today it’s a basic necessity of any law firm whether new or old. The words “marketing” and “advertising” are beginning to become synonymous with “SEO”.
Call us today if you’d like a web design quote for your law firm!